Normandy Park’s new Branding Guide – at a cost of $70,000 – was presented to the City Council last week, and below are the new logos, designed by 575, Inc., a Normandy Park branding agency.
Here’s some background from the Feb. 14 City Council packet:
“As part of its 2021 Goal Setting Process, the City Council identified branding as a top priority goal and tasked the City Council Communications Committee with putting together a recommendation. After months of planning, research, and discussions, the Communications Committee presented a plan to the City Council in February of 2022 to develop a brand guide for the City with the professional assistance of 575, Inc., a Normandy Park Branding Agency. With the plan approved, the Communications Committee and 575 began work on developing the City’s brand in April 2022.
“The process started with the establishment of a focus group of interested Normandy Park residents. Through a series of surveys sent to these residents, as well as surveys to City staff, Council members, and discussions within the Communications Committee, 575 was able to create a persona for the City’s brand that laid the foundation for visual and voice identity creation.
“The visual identity and voice identity elements of the City’s brand were developed by 575 with the guidance of City Manager Amy Arrington, Council Member Mike Bishoff, Stormwater Coordinator Jessie Medrow, and Parks & Recreation Manager Aimee Lloyd. These elements were then shared, discussed, and agreed upon by the Communications Committee and City Council, with the new logo design chosen through a survey to the City Council.
“A year’s worth of branding development work culminated in delivering this brand guide to the City Manager at the end of November 2022.”
The new logo consists of four main elements:
- Trees
- Water
- Sun
- Title/subtitle.
The city’s new logo in its “Day” version.
The “Night” version.
And for reference, here’s the current (or “old”) logo that’s being replaced:
“This guide was developed to strengthen the City’s identity, highlight the City’s uniqueness, generate community pride, and improve influence,” the city said. “It will guide staff in consistent, efficient, and effective communication with the public.”
Residents should keep an eye out for the new City logo, which should be implemented soon.
“A big thank you to all the residents who helped and participated in the process!”
So…what do YOU think of the new logo? Please leave a comment below…
It’s nice… but what I’m really wondering is if this means there’s finally enough money in the budget for the sorely needed crosswalk at the Marvista bus stop @ 2nd SW and 186th that was promised years ago but for which there’s never enough money?
It looks nice, but $70,000. That seems like way too much money to spend. That could cover the salary of a position. There are greater issues in our small town.
I agree completely!
Seems a bargain compared to the $600000 King County paid in 2006!
I like it! And $70k is actually less than the standard market price for this type of work.
$70k went to a family member of Johnathan Chiquette who is the former mayor of Normandy Park. Who lead the “Rebranding” campaign, of Normandy Park. And the work conveniently goes to family members. That’s approx $4500 per graphic item in that logo.
Interestingly, I viewed all of the logos posted and when I got to the last one I said to myself, that’s the one I want! In reading the description of that particular logo, I learned that this one is the current logo! Maybe we don’t need a new logo!
Agree with Heidi. And find Thomas Ri comment very interesting.
A guide to our City development is outlined in our comprehensive plan (which is updated every few years). We don’t need to spend more money for more guidance. Our present logo shows soft trees and water, not harsh angles in conflict with the nature of our city. The addition of a “rising sun” to our city logo is in conflict with older citizens remembrance of our nations fight with the Imperial Army of Japan. We just don’t need this!…..Did 575 Inc. contribute to any of our council members campaign funds?
This looks like a great logo for 3 Tree Point in Burien!